在线阅读本书 Book Description It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout ...(展开全部)

在线阅读本书 Book Description It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout ...(展开全部)

在线阅读本书 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. ...(展开全部)

First published in 1949 Gilbert Ryle's "The Concept of Mind" is one of the classics of Twentieth-Century philosophy, influential and controversial in equal measure. Described by Ryle himself as a 'sustained piece of analytical hatchet-work' on Cartesian dualism, "The Concept of Mind" is a radical attempt to jettison once and for what Ryle called 'the ghost in the machine': Desc...(展开全部)

First published in 1949 Gilbert Ryle's "The Concept of Mind" is one of the classics of Twentieth-Century philosophy, influential and controversial in equal measure. Described by Ryle himself as a 'sustained piece of analytical hatchet-work' on Cartesian dualism, "The Concept of Mind" is a radical attempt to jettison once and for what Ryle called 'the ghost in the machine': Desc...(展开全部)

Late one winter night, a father and child go owling. The trees stand still as statues and the world is as silent as a dream. Whoo-whoo-whoo, they call to the mysterious nighttime bird. But there is no answer. Wordlessly the two companions walk along, for when you go owling, you don't need words. You don't need anything but hope. Sometimes there isn't an owl, but sometimes t...(展开全部)

If you’ve never experienced this unique, cute sci-fi romance about what it means to be human, now’s your chance! One of the biggest hits from CLAMP, creators of xxxHOLiC and Magic Knight Rayearth, returns in a definitive, hardcover premium collector’s edition, featuring a large size, premium paper, color pages, and more. After moving from the countryside into the big city, poor...(展开全部)

詹姆斯·格尔尼 生于1958年，拥有人类学学士学位，热爱机械的艺术家、作家和艺术教师，雨果奖、切斯利奖和世界奇幻奖得主，《纽约时报》畅销书排行榜上的畅销作者。 曾为迪士尼、梦工厂、索尼影业、卢卡斯影业和暴雪娱乐等公司进行美术设计。画作曾在史密森尼国家自然历史博物馆等各大博物馆展出。 作为资深的绘画教练创作的绘画教程《色彩与光线：写实主义绘画指南》曾占据亚马逊艺术类畅销榜第1名52周之久。《恐龙国》系列作品是其very very著名的作品，被翻译为18种语言，风靡30多个国家。在美国，很多人孩提时代就像相信圣诞老人那样，对恐龙国的世界信以为真。

With a new afterword by the author, this classic analysis of Western liberal capitalist society contends that capitalism?and the culture it creates?harbors the seeds of its own downfall by creating a need among successful people for personal gratification?a need that corrodes the work ethic that led to their success in the first place. With the end of the Cold War and the emerg...(展开全部)

With a new afterword by the author, this classic analysis of Western liberal capitalist society contends that capitalism?and the culture it creates?harbors the seeds of its own downfall by creating a need among successful people for personal gratification?a need that corrodes the work ethic that led to their success in the first place. With the end of the Cold War and the emerg...(展开全部)